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MARKET
SMS
What is it?
Just about every person who owns a cellular phone knows the basic use of an SMS, the Short Message Service for sending text messages between cellular phones. They can also be utilised for requesting information and content to be sent to the mobile phone.
SMS Competitions
SMS campaigns are on the technological forefront of modern day mass marketing drives and offer your company the ideal opportunity for the following: (replace paper)
• Brand Awareness
• Promotion Awareness
• Traffic direction
• Aiding in customer brand choice
• Increased customer Traffic
• Prompting and Influencing customer Behaviour
• Directing customers to a location
• Building Brand Loyalty
• Increasing your awareness footprint
• Building a customer contact database
• Harvesting of customer demographics
• Simplicity of personalising customer interaction and
participation.
• Measurement of campaign effectiveness.
SMS Polls
Audiences can vote as to their choice on something or their feelings on a certain matter, with live updates, results can be posted to a webpage for immediate viewing and participants can be marketed to with return sms', on websites displaying results, or links to other marketing material, whilst building a customer information database.
WAP Links
Customers can receive WAP links to downloadable content, MMS' or WAP websites, either as a bulk SMS drive, or in return SMS to competition entries, votes or even requests for more content such as promotion specials, information, entertainment and so forth.
Bulk SMS
A database of clients can be reached instantly and personally via bulk sms, which can contain anything from simple text communications, to links to further content such as WAP links to downloadable content, MMS' or WAP websites.
Unique codes and incremental information
Clients can sms to recieve unique codes from a database of predetermined codes for use as vouchers or competition entries, alternitively, mobile phone numbers can be identified and given different responses to each sms receieved from that specific number.
